Inside the Super Bowl With Vayner Sports
On February 3rd, 2019 Atlanta played host the the Super Bowl, which according to some reports, cost the city a whopping $46 million.
If you’ve never been to a Super Bowl host city during the week leading up to the game, let me explain what you’re missing. It’s like Mardi Gras meets Burning Man and Spring Break -- for both sports fanatics and business executives.
I spent 48 hours during Super Bowl weekend with Justin Giangrande, the Executive Vice President of VaynerSports (a full-service agency co-founded by serial entrepreneur Gary Vaynerchuk and his brother AJ). During that time, I got a glimpse into what a sports marketing agency does.